Our Fundamentals

What characterises a successful company? We think it is company values that are lived out everyday. They provide the answer to what a company stands for, which ideals it pursues and how committed it is to its staff, customers and suppliers. Above all, they create a corporate identity. That is why the Taj Fundamentals are so important to us! They cover all the values that apply for us and for you equally all over the world. As active company with supportive employees from a vast range of cultural backgrounds, countries and age groups, these values bring us together and allow us to present a uniform image. They are essential for our success – and thus shape our future.

What we stand for


Taj is a global producer, marketer and provider of flavoured syrups, natural ingredients, ingredient systems and integrated solutions for the food and beverage industry.


To be the leading technology-driven natural ingredients, ingredient systems and integrated solutions company.


To generate smart ideas. To develop winning products. To provide reliable ingredient supply.

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Who we are

Though Taj Sharbats are one of the highest selling brand, it started quite modesty in 1955. Introducing the signature collection of sophisticated sharbat, syrups, ice-cream and cold drinks live to shop new collections.

Our History

Top quality and the best taste sensations stemming from tradition since 1953. It all started almost in 1955 with a hand-cart from labyrinth of Ahmedabad’s walled city offering hygienic and delicious ice-gollas (ice-slush).


Taj Food Products offer technical supervision and advisory services for ice-cream and beverages industry. Our experienced team of engineers and food consultants ensure that right technical supervision and advisory services are provided to the client Product Standardization Services