Our Fundamentals
What characterises a successful company? We think it is company values that are lived out everyday. They provide the answer to what a company stands for, which ideals it pursues and how committed it is to its staff, customers and suppliers. Above all, they create a corporate identity. That is why the Taj Fundamentals are so important to us! They cover all the values that apply for us and for you equally all over the world. As active company with supportive employees from a vast range of cultural backgrounds, countries and age groups, these values bring us together and allow us to present a uniform image. They are essential for our success – and thus shape our future.
What we stand for
OUR PURPOSE
Taj is a global producer, marketer and provider of flavoured syrups, natural ingredients, ingredient systems and integrated solutions for the food and beverage industry.
OUR VISION
To be the leading technology-driven natural ingredients, ingredient systems and integrated solutions company.
OUR MISSION
To generate smart ideas. To develop winning products. To provide reliable ingredient supply.
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