About Taj

TAJ is a self-promoted, producer, marketer and distributor of flavoured sugar syrups, also provides technology & consultancy-driven natural ingredients, ingredient systems and integrated solutions for the food and beverage industry.

On the following pages, you can find out more about our company – our values, our quality standard, our history and our global presence.

Who we are

Though Taj Sharbats are one of the highest selling brand, it started quite modesty in 1955. Introducing the signature collection of sophisticated sharbat, syrups, ice-cream and cold drinks live to shop new collections.

Our Fundamentals

As active company with supportive employees from a vast range of cultural backgrounds, countries and age groups, these values bring us together and allow us to present a uniform image.


Dealing with risks is appropriate and always in the interest of the company. A targeted and efficient cooperation between Supervisory Board and Executive Board is part of our corporate governance.

Our History

Top quality and the best taste sensations stemming from tradition since 1953. It all started almost in 1955 with a hand-cart from labyrinth of Ahmedabad’s walled city offering hygienic and delicious ice-gollas (ice-slush).

Comprehensive market expertise

Worldwide knowledge of the latest trends and regional consumer preferences.


Our company is as strong as its infrastructure. TAJ has been focusing consistently in creating a strong foundation in this vital area with over 10,000sq.ft. plant established at Gandhinagar (Gujarat -India) in year 2014.